PORTFOLIO
Réalisation de la stratégie de communication web, dans le cadre du lancement d’activité de L’Atelier Laurence V.
Objectifs : évaluer la concurrence en ligne, identifier les thématiques et mots-clés porteurs de trafic, identifier la cible et les carrefours d’audience, clarifier le positionnement de marque. Identifier les leviers d’action et préciser un plan d’actions.
L’Atelier Laurence V. – Février 2020.
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